Developing an MDM solution integrated with CRM for an emerging pharma client

The Challenge

Inaccurate Healthcare Professional (HCP) profiles, marked by incomplete and unstandardized attributes sourced from multiple channels, leading to discrepancies in downstream systems' sales data; exacerbated by the absence of a golden record, resulting in fragmented HCP sales across multiple source records, compounded further by the lack of a Data Governance mechanism and data stewardship, hindering efficient handling of customer profile data service requests such as address and specialty, and exacerbated by the absence of a centralized affiliation with no logic available for marking primary affiliations

ProcDNA's Solution

Impact

Single Source of Truth

Establish a unified and authoritative data repository to eliminate inconsistencies and duplicates, while simultaneously reshaping the rich, interconnected data to align with the specific requirements of BI applications and analytics

Affiliation Management

Accurately track, maintain, and leverage relationships between Healthcare Professionals (HCPs) and Healthcare Organizations (HCOs), while visualizing comprehensive relationships, households, and hierarchies through a 360 graph for enhanced collaborative efforts

Enhanced Data Quality

Data stewards ensure the maintenance, cleansing, and enrichment of data, with all source attributes accurately mapped to their respective target attributes, facilitated by automated pipelines for efficient loading and quality control of input files

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