Pharma Market Research Conference 2026 East

About

We were at PMRC 2026, connecting with market research and insights leaders across the pharmaceutical industry. Conversations explored how the role of insights is evolving from supporting decisions to actively shaping commercial and brand strategy. It was a valuable opportunity to exchange perspectives and better understand how organizations are making insights more relevant, timely, and actionable across the business.

Download

Speakers

Aritra Das

Partner, ProcDNA

Nishant Agarwal

Director, Analytics, ProcDNA

Key Takeaways for the Audience

Evolving role of market research

Discussions highlighted how market research is becoming more embedded within commercial strategy, moving beyond standalone studies.

Bringing insights closer to execution

There was a clear emphasis on stronger collaboration between insights, brand, and field teams to ensure findings are applied in real world decision making.

Blending primary research with real-world data

Leaders shared how combining traditional research with real world data is helping build a more complete and practical understanding of customer behavior.

Faster and more agile insights generation

Organizations are adopting new approaches to deliver insights faster, with a focus on keeping pace with changing business needs.

Gain insights from our latest webinars

Want to Join our Next Webinar? Get in Touch with us

Stay informed with expert-led insights, practical case discussions, and the latest industry trends. Connect with us to reserve your place in our upcoming webinar.