1. Assess customer engagement

• Are healthcare professionals (HCPs) actively engaging with our digital channels (websites, emails, social)?
• How does digital engagement compare to traditional interactions with sales reps?
• How often are HCPs interacting with our content and resources online?

2. Scrutinize conversion rates

• What percentage of HCP interactions through digital channels lead to desired outcomes (e.g., product inquiries, samples requested)?
• How do these conversion rates stack up against our pre-commercial benchmarks?

3. Evaluate content effectiveness

• Is our content resonating with HCPs, and are they finding it valuable
• Are specific types of content (e.g., clinical data, educational resources) performing better than the others?

4. Tune into customer feedback

• Are we actively gathering feedback through surveys and feedback loops to gauge HCP satisfaction with our omnichannel approach?
• Can we identify primary pain points and areas of improvement that HCPs highlight?

5. Measure the impact on your sales

• What is the correlation between omnichannel efforts and actual sales?
• Are there measurable revenue increases attributed to our omnichannel efforts?
• Can we forecast the long-term impact of current/ongoing omnichannel endeavors?