Commercial Effectiveness, Technology
Case Study 2 -
Adopting a digital first marketing strategy to gain an edge in a highly competitive dermatology market
Business Problem
Release of a new product in a very competitive market required a flexible & scalable commercial and marketing strategy Digital marketing often contains PII, which brings compliance and security requirements for storing, and processing data Integrating digital marketing sources with traditional sales, claims, and marketing data to create a holistic customer journeys
ProcDNA’s Approach
Identify and Own data
Pharma companies are typically blinded from the rich marketing data. We established data contracts with marketing agencies, PSP vendors, etc. to get access to the right data.
Empowering Healthcare Insights
Set up a scalable and secure Databricks lake house to host, process, and analyze patient and physician datasets in a cost-efficient way
PharmaTag Insights
Establish tagging mechanism to capture relevant information from digital channels
PharmaTag Insights
Leverage ProcDNA’s AI/ML model libraries to identify digital targets and generate insights to tailor the content, frequency, and timing of the emails
Client Impact
Optimizing Pharma Success
Navigating a 38% Surge in Digital Target Pool Strategies
Precision Pharma Solutions
2X Micro-Segments created
Boosting Pharma Impact
Achieving a 30% Surge in Campaign Engagement with Expert Consulting Strategies
Contact Us
Copyright © 2024 ProcDNA LLC
All rights reserved
Our Offices
San Francisco
Chicago
Boston
New Jersey
Delhi
Pune
Signup for the Newsletter
