Commercial Effectiveness
Case Study 15 -
Designed the alignment for the launch of a diagnostic test for rheumatoid arthritis
Business Problem
Client ran ~150 speaker bureau programs annually which were a large expense for the commercial team. Sales reps saw value in the speaker programs, but the value was not analyzed effectively.
ProcDNA’s Approach
New Methodology
Developed a methodology to identify the primary drivers of the alignment (patient potential for the disease, concentration of Rheumatologists in the country, # of approved head count, and travel time within geographies).
Geographic Mapping
Developed the preliminary alignment using a geographic mapping software
Team Alignment
Reviewed the alignment with the core team and adjusted to account for feedback
Rollout Lead
Led the rollout of the alignment across the field teams
Client Impact
Measurable Success
Completed the alignment in 2 weeks (vs. a traditional timeline of up to 4 weeks) during a critical phase of the product launch
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