Commercial Effectiveness
Case Study 9 -
Set up and measured the effectiveness of the sampling program for an oncology product
Business Problem
Client wanted us to measures the effectiveness of a sampling program for an oncology product.
ProcDNA’s Approach
Business Case
Set up the business case for sampling and ensure that the sampling target list was created and refreshed regularly
Tracking Report
Setup a bi-weekly tracking report combining various data sources for review by commercial leadership.
Impact Analysis
Analyzed impact of sampling on new patient starts.
Client Impact
Performance Analysis
Provided continual performance analysis by tracking samples by proactive vs. reactive, by geography, by indication, and by dosage. All while addressing any gaps in sample execution.
Measurable Success
Post execution the business case was refined to develop recommendations for 2021-22.
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